Wheels Up Founder and CEO Kenny Dichter announced the launch of WHEELS UP CARES, a philanthropic initiative to identify a cause important to the Company, and its members, to support by raising awareness and funds.
Through the WHEELS UP CARES program, a Wheels Up Beechcraft King Air 350i aircraft is custom-designed to represent the established charity to enter the fleet—where it will remain indefinitely—as a flying symbol of each charity’s mission.
WHEELS UP CARES kicks off Ovarian Cancer Awareness Month in September with the first-ever teal Beechcraft King Air 350i joining the Wheels Up fleet in support of the Janet Burros Memorial Foundation. The inspiration for the Teal Plane comes from Wheels Up members Mara Sandler, Janet Burros’ daughter and advocate, and her husband, Ricky.
“Just as Wheels Up has transformed private aviation, we set out to create an innovative way to inspire others to support great causes and ‘UP’ the way they care,” said Dichter. “We are a company with a social responsibility, and this effort reflects our commitment, and that of our members, to making the world a better, safer and healthier place. It’s unbelievable to the see impact that the WHEELS UP CARES aircraft have from the tarmac to the air, flying from city to city to generate awareness for important causes all year long.”
“We are proud to be a part of the Teal Plane initiative and appreciative of Wheels Up for its support of a cause so close to our heart,” said Mara and Ricky Sandler. “We were so impressed with the Pink Plane and it has been amazing to see this progress from idea phase to execution. We are in awe of the teal King Air 350i and hope it encourages many people to support and donate to ovarian cancer research.”
The Janet Burros Memorial Foundation was established to raise awareness and support the early detection, prevention and treatment of ovarian cancer; past funding recipients include The Albert Einstein Cancer Center, Yale Cancer Center and the Ovarian Cancer Research Fund. Wheels Up will donate a portion of the fee for each membership purchased during the month of September 2016 to the Foundation. The Teal Plane made an inaugural flight to the 19th Ovarian Cancer National Conference in Washington D.C., with ovarian cancer survivor and advocate, Sherry Pollex. Pollex and her boyfriend, NASCAR racer Martin Truex, Jr., are partners of Wheels Up in this endeavor.
The Teal Plane joins the Wheels Up Pink Plane, a custom Beechcraft King Air 350i launched in 2015 to support breast cancer awareness. Now in its second year of flight, the Pink Plane continues to raise awareness for and donations to support the Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities. Wheels Up will once again donate a portion of the fee for each membership purchased during the month of October 2016 to the Dubin Breast Center.
“We are honored to once again be the recipients of the Wheels Up Pink Plane campaign and to be a part of Kenny Dichter’s incredible vision. The pink plane is a symbol of hope and optimism for anyone affected by breast cancer, and the money raised from this important initiative will help to further research in breast cancer and provide excellent care for our patients,” said Elisa Port, MD, FACS, and Co-Director of the Dubin Breast Center and Chief of Breast Surgery at The Mount Sinai Hospital.
For more information on WHEELS UP CARES, please visit www.wheelsup.com/wheelsupcares and follow the conversation through #WHEELSUPCARES.
About Wheels Up
Wheels Up is a revolutionary membership-based private aviation company that significantly reduces the upfront costs to fly privately, while providing unparalleled flexibility, service and safety. Created and led by renowned entrepreneur Kenny Dichter, Wheels Up offers guaranteed availability to its private fleet of new Beechcraft King Air 350i and Citation Excel/XLS aircraft to individual, family and corporate members. With the cutting-edge Wheels Up mobile app, members can seamlessly book flights, manage their accounts, participate in ride-share opportunities and select Hot Flights, a vast selection of one-way “empty leg” flights that are posted daily to the app and updated in real time. Members also have access to Wheels Down, a program featuring exclusive events and experiences, unique partner benefits and a full-service luxury concierge.
Wheels Up acts as agent for the Wheels Up members, and is not the operator of the program aircraft; FAA licensed and DOT registered air carriers participating in the program exercise full operational control of the program aircraft. Any aircraft owned or leased by Wheels Up are dry leased to the operating air carrier to facilitate operations by that carrier.
About WHEELS UP CARES: WHEELS UP CARES is a philanthropic initiative to identify a cause important to Wheels Up, and its members, to support by raising awareness and funds. Through the WHEELS UP CARES program, a Wheels Up Beechcraft King Air 350i aircraft is custom-designed to represent the established charity to enter the fleet—where it will remain indefinitely–as a flying symbol of each charity’s mission.
In 2015, Wheels Up created the first-ever pink Beechcraft King Air 350i in support of breast cancer awareness, to support the Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities. The Pink Plane initiative caught the attention of consumers and media, alike, across the country, garnering over 68 million impressions.
In 2016, Wheels Up will debut a teal Beechcraft King Air 350i to represent its commitment to ovarian cancer research and the Janet Burros Memorial Foundation. The Foundation was established to honor and preserve Janet’s memory by raising awareness and supporting the early detection, prevention, and treatment of ovarian cancer; past funding recipients include The Albert Einstein Cancer Center, Yale Cancer Center and the Ovarian Cancer Research Fund.