Luxury Redefined: The Fast-Changing Meaning Of Luxury In Culture Today
What is happening to luxury today? The recent global political, social and economic events and the ongoing cultural disruption have rewritten the rules of luxury for good. As a result, traditional luxury brands are now finding it difficult to adjust to this altered reality as their new normal. Luckily, luxury…
The Luxury World Meets in Turkey – Luxury Network Summit
The Luxury Network Global Turkey Office is set to host ‘’The Luxury Network Summit’’ on April 26th & 27th in Istanbul where The Luxury World will meet to discuss the new trends and new opportunities for business collaboration. The summit’s main theme will be ‘’ New Borders in Luxury and…
The 4 Phases Of The Affluent Luxury Traveller Digital Journey
With the holidays season fast approaching, luxury travel and hospitality brands are ramping up their marketing efforts. With most affluent travellers now researching, planning and booking their holidays online, it is essential for luxury brands to be present at the right time if they want to attract potential visitors. The…
21% Of Global Travel Spending Will Come From Chinese Tourists In 2018
The total revenue generated by in the travel and hospitality industry by tourists from China continues to grow in 2018. The United Nations World Tourism Organization (UNWTO) estimates that spending from Chinese tourists overseas now represents 21% of the global tourism spending. Interestingly, Chinese traveller spends on average more per…
Luxury Brands Build Marketing Hype For Their Millennial Consumers
Affluent Millennials are the luxury industry’s most covered consumers target as their contribution to global luxury sales increased to 30 percent last year. More importantly, Millennials and Gen Z consumers drove 85 percent of the luxury growth in 2017 according to research group Bain & Company. In fact, Millennial consumers…
