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The Luxury World Meets in Turkey – Luxury Network Summit
The Luxury Network Global Turkey Office is set to host ‘’The Luxury Network Summit’’ on April 26th & 27th in Istanbul where The Luxury World will meet to discuss the new trends and new opportunities for business collaboration. The summit’s main theme will be ‘’ New Borders in Luxury and Global Cooperation’’. The Summit will take place in Çırağan Palace, a hotel that was once a palace, and has its place in history. Here, European rooted iconic luxury and leading experienced brands and rising power of Middle East and Asia will meet. About The Luxury Network and their Mission The Luxury Network, the international luxury marketing and lobby company is…
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The 4 Phases Of The Affluent Luxury Traveller Digital Journey
With the holidays season fast approaching, luxury travel and hospitality brands are ramping up their marketing efforts. With most affluent travellers now researching, planning and booking their holidays online, it is essential for luxury brands to be present at the right time if they want to attract potential visitors. The online customer journey provides indeed luxury travel brands with new avenues to engage their consumers across devices and channels. Mobile and social media, in particular, are playing an increasingly important role in the decision process of wealthy travellers. Tourists will browse through their Instagram feed and seek recommendations from their friends and trusted social media influencers to find inspirations on…
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21% Of Global Travel Spending Will Come From Chinese Tourists In 2018
The total revenue generated by in the travel and hospitality industry by tourists from China continues to grow in 2018. The United Nations World Tourism Organization (UNWTO) estimates that spending from Chinese tourists overseas now represents 21% of the global tourism spending. Interestingly, Chinese traveller spends on average more per person per trip than tourists from any other country in the world. source: Luxe Digital The impact of Chinese tourists on the luxury industry is thus remarkable. Hotels, restaurants and retailers all need to adjust their offering if they want to attract these new consumers. In a new report, Luxe Digital identifies four essential trends that are reshaping the luxury…
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Luxury Brands Build Marketing Hype For Their Millennial Consumers
Affluent Millennials are the luxury industry’s most covered consumers target as their contribution to global luxury sales increased to 30 percent last year. More importantly, Millennials and Gen Z consumers drove 85 percent of the luxury growth in 2017 according to research group Bain & Company. In fact, Millennial consumers are expected to surpassed Baby Boomers as the largest consumer segments in the United States by 2019. The Pew Research Centre found indeed that the “Millennial generation continues to grow as young immigrants expand its ranks. Boomers – whose generation was defined by the boom in U.S. births following World War II – are ageing and their numbers shrinking in…
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Introducing Raymond Loretan, new President of the Foundation of the Grand Prix d’Horlogerie de Genève (GPHG)
The Foundation of the Grand Prix d’Horlogerie de Genève has enlisted the services of an experienced figure. Raymond Loretan, the new President of the Foundation, took up his position in January 2018. He wishes to continue developing this institution on both national and international levels and to impart fresh momentum. While guaranteeing the strict independence and neutrality of the Grand Prix, he believes the Foundation must explore new modes of cooperation to ensure its sustainability and to continue promoting the reputation of the watch industry both within Switzerland and worldwide. Raymond Loretan succeeded Carlo Lamprecht, who had chaired the Foundation since its creation in 2011. Carlo Lamprecht served the GPHG…
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Why Instagram is Replacing Websites For Affluent Female Shoppers
Did you know that 72 percent of consumers’ purchase decisions are influenced by what they see on Instagram? With 800 million active users, Instagram is indeed becoming the most important social platform for luxury brands to engage with their consumers. Research group L2 found that there was a 53% growth in 2017 alone for the luxury fashion sector on Instagram. Social commerce is on the rise and the mobile app is now a serious sales channel for brands. A recent report by Luxe Digital shows indeed that Instagram is the best platform to target affluent women shoppers. With the backdrop of Facebook announcing earlier this year new changes to its…
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Luxury Industry: Luxe Digital Guiding Digital Adoption for Luxury Brands
New media Luxe Digital launches to help luxury professionals understand how digital is transforming their business. Readers will learn how to stay relevant in a digital and mobile world to reach affluent Millennials and Generation Z consumers. $1.42 trillion global luxury market remains one of the slowest industry to adopt digital. New digital-first brands have burst onto the scene and are taking market shares from established companies such as Louis Vuitton, Rolex, and Chanel. Traditional luxury brands struggle to connect with their affluent Millennials and Generation Z consumers who account for a growing share of luxury spending. This is particularly true on mobile and social media. New media publication Luxe…
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Ticking to the beat of luxury: Baselworld 2017
Whenever I visit Switzerland for business, I am impressed by the rigour and commitment that the Swiss demonstrate towards professionalism, finesse, perfection and their immense sense of pride. With so many luxury brands making up its 41,285 km² it truly is incredible with what this population with its orderly ‘clockwork’ attitude has been able to produce. It takes a certain ‘je ne sais quoi’ to deliver what the Swiss seamlessly manage to do and Baselword is no exception throughout the years of its splendid existence. One hundred years to be exact. As one of the world’s most unique jewellery and watch shows gets underway, all eyes are on the key players…
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Luxury Industry Reading: The Art of Luxury Selling
LUXURY INDUSTRY BOOK: THE ART OF LUXURY SELLING The “Art of Luxury Selling” is the result of proactively and professionally performed retail core competencies at the point of sale (POS). This book by Peter Aristodemou describes a holistic consulting and training approach offering a 360° view on all aspects of luxury retail sales and service at the POS. Presenting and selling luxury creations is an honourable, magnificent, and versatile profession. It requires the perfect blend of brand expertise, product value knowledge, customer empathy, selling skills, presentation savoir-faire, style consultation, and service excellence. When it comes to luxury, it goes beyond purchasing, it’s about dreaming, desire, anticipation, the luxury buying experience.…
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The Biggest Enemies of Luxury
When we think of luxury, whether we think simply of the word itself or its products and services, there are many adjectives that may come immediately to ones mind like beautiful – elegant – exclusive – excellent – magnificent – incredible – extraordinary – sublime. Despite the superlative language associated with luxury used around the world, only some people are aware of this fact, that — in order to achieve these marvelous attributes spanning all aspects from customers, through the product or service, no matter which touch point, the development of a luxury brand and business always must go through a lengthy and arduous development and management process. There is no excellence in that which is easy.…
For Connoisseurs with Discerning Taste
