Charity & Philanthropy,  Luxury Lifestyle

Sentebale and Royale Salute Celebrate 4th Year of Polo Partnership in Abu Dhabi

HRH Prince Harry sentebale
Chris Jackson/Getty Images

LUXURY NEWS

The Sentebale Polo Cup presented by Royal Salute World Polo is set to take place for the first time in Ghantoot Polo Club, Abu Dhabi in the United Arab Emirates on Thursday 20th November.

Now in its fourth year, Royal Salute continues to proudly partner with Sentebale, a charity founded by Prince Harry and Prince Seeiso in memory of their mothers. This year’s Cup will also commemorate an important milestone for Sentebale, having been ten years since Prince Harry visited Lesotho on his gap year, which prompted him, alongside Prince Seeiso, to make their commitment to helping the vulnerable children of Lesotho.

Successful Polo Events

Sentebale and Royal Salute have together hosted three extremely successful polo events across the four corners of the globe; in the UK in 2011, Brazil in 2012 followed most recently in Greenwich, USA in 2013.

Today, Sentebale, which means ‘forget me not’ in Sesotho, works with local grassroots organisations to provide healthcare and education to some of Lesotho’s most vulnerable children so they get the support they need to lead healthy and productive lives.

Important Event to the Charity

Cathy Ferrier, CEO, Sentebale commented: “Sentebale is delighted to be hosting our Sentebale Polo Cup in Abu Dhabi this year. This event is extremely important to the charity, and allows us to continue to help and support some of the most vulnerable children in the world, through our work in Lesotho. We are very grateful for the generous support of all our sponsors who make this possible.”

Royale Salute Supports Sentebale

Eric Benoist, Global Marketing Director, Chivas Brothers commented: “Royal Salute is a unique whisky and the only Scotch whisky collection in the world that is matured for a minimum of 21 years. The concept of time and taking a long term view underpins our entire brand philosophy. This is reflected in our relationships and we are delighted to have supported Sentebale for the past four years and are looking forward to a long and prosperous future together.”

Prince Harry will lead the Sentebale Huntsman team which will also feature former England captain and Royal Salute Polo Ambassador Malcolm Borwick. Distinguished guests from all over the world will gather to watch exhibition polo at its finest, including His Grace Torquhil Ian Campbell, the 13th Duke of Argyll.

Polo Sponsorships Across Four Continents

Royal Salute has a global programme of polo sponsorship spanning four continents. The whisky’s involvement with polo is founded on the game’s incredible power and grace; Royal Salute’s signature style is the combination of power and grace – a style developed and carried on by the legacy of Colin Scott and the three Master Blenders who preceded him since 1953. Power and grace not only defines the elegance, richness and complexity of Royal Salute whiskies, but also the character of the brand demonstrated by its support of the honourable sport of polo.

Today, Royal Salute is a leading international supporter of polo through its Royal Salute World Polo platform, hosting prestigious events across Asia, the Americas and Europe, featuring some of the world’s best polo players.

To follow the event, please use #SPC2014.

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