LUXURY AWARDS 2016 – JUDGE PROFILE
JOHN SIMOUDIS is a respected expert in digital activation for luxury brands. He is recognized for his ability to define and extract the unique DNA of
each brand and identify relevant emerging trends within the marketplace.
He founded Simoudis Image Design, a branding and communications studio, in 1997 after stepping away from executive management positions in the New York luxury hospitality sector. John is also a Principal of Influence, a New York-based boutique agency specializing in digital marketing and social brand strategy whose focus is luxury and prestige brands. John guides the clients of Influence through the changing shifts in
today’s digital marketing landscape that challenge brand relevance.
He consults with clients on behaviors of high-net- worth consumers around the globe and provides counsel on best practices for turning brand agility into profitability.
John is at the forefront of the luxury market, curating and publishing Luxe Trends, an online newsletter featuring luxury megabrands.
John has created campaigns and managed projects for some of the most elite global luxury brands, including BMW, Bulgari Parfums and Cartier and has helped launch many exceptional luxury startups. Recent projects include the rebranding of The Chosen Few, the first luxury event referral collective, the opening of The Cecil Harlem – an Afro / Asian / American Brasserie – and Minton’s, the reopening of the historic Jazz club in Harlem.
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