Irresistible Reads,  Luxury Industry

Luxury Industry Must-Read: Luxury Brands in Emerging Markets

BOOK: Luxury Brands in Emerging Markets

luxury brands in emerging markets Book Cover

There is no question that emerging markets are key in the growth and development of the global luxury industry. Simultaneously, the definition of luxury itself is undergoing great changes compounded by this globalization while the Internet continues to make the world of luxury a very small place.

Presented within are informational gems unfolding a comprehensive look at each regions social, economic and cultural differences. Each chapter provides so many pearls of wisdom, “Luxury Brands in Emerging Markets” is a multi-stranded necklace of pearls of wisdom!

Why Learn More About Emerging Markets?

Thanks to the Internet, luxury brands are more visible which plays a role in driving foreign market demand. For luxury brands, it has never been more important to have a better understanding of the cultural differences and how they effect the luxury brand experience in those key markets. There is so much to learn when approaching other parts of the world but where to begin? Read LUXURY BRANDS IN EMERGING MARKETS edited by Glyn Atwal and Douglas Bryson; This  book does an excellent job of lifting the veil on the world of luxury brands in these emerging markets, delving into the BRIC and New Frontier markets.

Published by: Palgrave Macmillan, March 2014
ISBN: 978-1-137-33052-9, ISBN10: 1-137-33052-X,
5.430 x 8.500 inches, 240 pages, 1 b/w tables, 24 figures,

For more information and to purchase the book click HERE


~~ Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.

~~ Douglas Bryson is Professor at the ESC Rennes School of Business, France. His research is rooted in applied psychology and includes the study of creative work environments, new product adoption, issues in luxury brand management, and brand image. Douglas has experience of consulting in North America, Eastern Europe, and Central Asia.

Share this:

EAT LOVE SAVOR® International Luxury Lifestyle Magazine is an Ode to Luxury and the fine Art of Living. A very special high end book-style magazine and meaning filled lifestyle for those with discerning taste. Our special print editions are unlike any magazine you've ever seen or experienced! Each collectible issue is an immersive luxury experience from cover to cover, article to article, timeless information and entertainment for a life filled with more meaning, elegance and beauty, inspiring a life beyond the ordinary because to live luxuriously is a mindset that reaches well beyond acquisition. We bring you the gentler side of true luxury, focused on connoisseurship, appreciation, beauty, meaning and a sense of 'Art of Living' in a timeless curation of valuable information and resources. EAT LOVE SAVOR® is more than our name, its a Mantra. EAT LOVE SAVOR® is an invitation to embrace the beauty of life. For more about us, read about Our World and what makes our luxury lifestyle magazine so Unique. EAT LOVE SAVOR® is named on the Top 5 Luxury Magazines (Notable Consideration) a list that includes Bloomberg and listed in the Top 10 Best Sites for Luxury, a list that includes Louis Vuitton and Dolce and Gabbana; Listed as a top luxury lifestyle magazine to follow 2018 and 2019.

Do NOT follow this link or you will be banned from the site!