Luxury Hotels,  Luxury Lifestyle,  Luxury Travel

A Legendary Bet Gives Rise to 150 Years of Winter Tourism in the Swiss Alps: Badrutt’s Palace

Badrutts palace st moritz switzerland

In September 1864 Johannes Badrutt promised the English summer guests visiting the Engadin Alps that they would experience glorious sunny weather if they came back in winter. If they were disappointed, he would reimburse their travel costs from London.

Should St. Moritz be to their liking, he would invite them to stay as his guests as long as they wished. Thanks to this extraordinary bet, the winter season 2014/15 marks the 150th anniversary of winter tourism in the Alps.

In 1863, Thomas Cook was the first to introduce English adventurers to Switzerland. Many more English travelers followed suit, venturing further into the Swiss Alps until they finally discovered the beauty of St. Moritz. The clean air in the Engadin Alps became a summer destination for English city folk with respiratory illnesses. One evening in September 1864 the English summer guests expressed their concerns to Johannes Badrutt about returning to dreary London. The sharp businessman came up with a bet which would entice the English to venture back again over the passes into St. Moritz in the winter. Badrutt won the bet and the first winter season was born – almost 150 years ago.

badrutts palace suite

About Badrutt’s Palace Hotel

Badrutt’s Palace Hotel is a celebration of style, sports, cuisine and fashion, with discreet service and traditional elegance evoking an atmosphere of pampered luxury for all. An ideal destination in both winter and summer, the hotel is located in one of the most challenging ski areas in the world and offers a host of summer alpine activities. Badrutt’s Palace Hotel boasts 157 guestrooms and 37 suites with stunning views of the Swiss Alps. The hotel is a member of Leading Hotels of the World, Swiss Deluxe Hotels and Swiss Historic Hotels.

CONTACT

For more information and for booking, visit https://www.badruttspalace.com/

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