Luxury Fashion,  Luxury Lifestyle

Classic Style, Timeless Elegance and Pure Comfort in Mongolian Cashmere from SEMON London

SEMON is a prestigious Cashmere brand based in London founded by Semka Dashnyam. Semon designs emphasises the female figure through sharp tailoring, elegance and subtle twists.

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SEMON knitwear is made with 100% pure Mongolian Cashmere which gives a unique, chic, glamorous look and feel. This exclusive brand aims to satisfy the modern sophisticated woman of any age who desires unique and natural luxury. The essence of the brands success is due to innovative, wearable styling and high quality.

About the Founder of Semon London

Semka Dashnyam was born and grew up in Mongolia before coming to London to follow her dream to pursue fashion. In her childhood she was educated in the art of cashmere combing by the local herdsmen. In 2008 Semka opened her own factory in Mongolia employing the most experienced local knitters and experts. Semka’s passion for Cashmere has been the inspiration for her knitwear collections as well as seeing through the production process in Mongolia to ensure each individual piece of cashmere is of the highest quality and standard.

About Mongolian Cashmere

In Mongolia, cashmere is hand combed from each individual goat in the spring. As the weather warms, the undercoat naturally begins to shed. Hand combing is the process which allows for the separation of the finest combings from the coarser combings and leaves the goat with its guard hairs intact, providing better protection from wind and rain. Mongolia’s diverse weather conditions of hot and cold climates along with elevation and herding traditions are ideal for the production of the longest and finest cashmere. Each Mongolian goat produces 250 to 300 grams of cashmere per year. After processing the combings yield only 50% of the original weight in cashmere. Thus, it takes combings from between three to four goats to produce just one cashmere piece of clothing.

SEMON knitwear is made with 100% pure Mongolian Cashmere. Their products are made with the highest quality of pure Mongolian cashmere (Virgin Fibre) and have not been blended with wool, silk, nylon or any other fibre. This results in beautifully soft, light, luxurious and incredibly strong cashmere knitwear for you to cherish and adore for years to come.

For more information and list of stockists, visit http://www.semoncashmere.com

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