In collaboration with Academy Award-nominated and Golden Globe-winning actress, director and celebrated fashion muse Chloë Sevigny, Chopard designed and launched a Green Carpet Collection (GCC) bag with a sustainable story.
“Chloë is a global style icon”, says Caroline Scheufele, Co-President and Artistic Director of Chopard. “When I heard that Chloe also has a real interest for sustainability, I knew she would be the perfect person to collaborate with to design a special evening bag for Chopard. True luxury is knowing the story behind the pieces we wear, and I am thrilled that Chloë shares this mindset and has joined us on our Journey to Sustainable Luxury”.
The playful Cubic shape, the angularity blending artfully with the soft and generous curves of the Maison Chopard’s emblematic heart design. This handbag features a play on contrasts amplified by a harmonious combination of colours. Available in black with a red heart, purple with a navy-blue heart or as a variation with soft pinks.
“I love collaborating with brands who aren’t afraid to do things differently”, says Chloë Sevigny. “The jewellery industry is known for its environmental and social challenges, but Chopard is committed to doing business in a better way and has proven that it can be done. I was inspired by all of their incredible work as part of The Journey to Sustainable Luxury and my design actually came from the theme of LOVE- for people and planet. I hope the bag that we have created is embraced and cherished for years to come”
Chopard has extended the Journey to Sustainable Luxury to include leather accessories using responsibly sourced and traceable leather and recycled components. This new bag is the first Chopard leather goods item to join the Green Carpet Collection.