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Digital is profoundly transforming the luxury retail industry. Most luxury brands are now embracing online retailing, including for their most high-end and prestigious collections, to answer the demand from their young affluent consumers. By 2025, nearly 20% of all luxury sales are indeed expected to take place online. The trend will only accelerate further in the coming years as new consumers in emerging markets come online. It’s been challenging, however, for luxury brands to match their online sales experience with what customers can expect when entering a boutique. It is particularly complicated for brands to communicate a sense of uniqueness and rich history while complying with certain standards that customers have become accustomed to when shopping online. New technologies deliver a flawless online retail experience New technologies are emerging to help answer that problem. A new report from Luxe Digital found that artificial intelligence for luxury brands is increasingly enabling…

Digital is radically transforming how luxury brands can reach and engage with their affluent consumers. We’ve talked before about the effects that digital are having on the entire high-end luxury retail industry, for example. Luxury brands are now able to speak directly to their customers and tell their story in new unique ways. But some brands are doing it better than others and it shows when looking at their online popularity. According to a new research by Luxe Digital, the top 15 most popular luxury brands online first and foremost excel at generating buzz but also deep connections with their consumers. The ranking of the hottest luxury brands is a good way to see who will do very well this year. Online popularity today is indeed a strong indicator of increasing sales at the end of the year. The list also makes for a great source of inspiration. By seeing…

With the holidays season fast approaching, luxury travel and hospitality brands are ramping up their marketing efforts. With most affluent travellers now researching, planning and booking their holidays online, it is essential for luxury brands to be present at the right time if they want to attract potential visitors. The online customer journey provides indeed luxury travel brands with new avenues to engage their consumers across devices and channels. Mobile and social media, in particular, are playing an increasingly important role in the decision process of wealthy travellers. Tourists will browse through their Instagram feed and seek recommendations from their friends and trusted social media influencers to find inspirations on where to go. In addition, younger affluent travellers are looking for original and authentic travel experiences. They want to explore new locations and experience different types of vacations. These changes provide luxury brands with new opportunities to inspire and influence…

Luxury watches are making a comeback in 2018, driven by affluent Millennials shoppers. We’ve already talked about the Millennials appetite for authenticity when travelling. A similar trend can be seen in the luxury watch industry as well. A recent survey from Deloitte found that Millennial consumers are still very much interested in buying high-end Swiss watches. The research shows that Millennials would indeed prefer a luxury watch over a digital smartwatch if given CHF 5,000 to spend on a gift. High-end watch manufacturers need however to understand that the younger generation of watch buyers are not on the market for old and traditional watches. Millennial consumers are indeed looking for simplicity, personalisation and transparency when choosing their timepiece. A new report from Luxe Digital finds that luxury watch brands are focusing on new design and improving their online presence to drive growth in 2018. Vintage-inspired designs and online collaborations with…

Did you know that 72 percent of consumers’ purchase decisions are influenced by what they see on Instagram? With 800 million active users, Instagram is indeed becoming the most important social platform for luxury brands to engage with their consumers. Research group L2 found that there was a 53% growth in 2017 alone for the luxury fashion sector on Instagram. Social commerce is on the rise and the mobile app is now a serious sales channel for brands. A recent report by Luxe Digital shows indeed that Instagram is the best platform to target affluent women shoppers. With the backdrop of Facebook announcing earlier this year new changes to its News Feed algorithm to favour friends’ content, brands are less likely to appear on their followers feed. These changes have helped other social media platforms, Instagram in particular, to emerge as the new home for brands seeking engagement online. Instagram’s…