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Lifestyle tips for affluent parents are not something that we often talk about here at EAT LOVE SAVOR, although there are some exceptions (meet the Rolls-Royce SRH). So when premium brand Nanit announced the launch of its first smart product for Millennial parents, it piqued our interest. Described as the ‘Tesla of baby monitors’, the camera uses Machine Learning to analyze sleep patterns and provide insights to parents to help the entire family sleep better. It’s a high-tech solution for young parents who want to have the best tech for their family. The baby camera connects to your smartphone through Wifi. Like most of the other monitors, it will live stream an audio and video feed of your baby in bed. So far, nothing really out of the ordinary. Although the video quality is one of the best available at the moment, on par with the very fashionable Nest cameras…

The total revenue generated by in the travel and hospitality industry by tourists from China continues to grow in 2018. The United Nations World Tourism Organization (UNWTO) estimates that spending from Chinese tourists overseas now represents 21% of the global tourism spending. Interestingly, Chinese traveller spends on average more per person per trip than tourists from any other country in the world. source: Luxe Digital The impact of Chinese tourists on the luxury industry is thus remarkable. Hotels, restaurants and retailers all need to adjust their offering if they want to attract these new consumers. In a new report, Luxe Digital identifies four essential trends that are reshaping the luxury Chinese tourism abroad. Luxury brands and marketing leaders need to understand these new trends of they want to attract and engage with their Chinese consumers. Four critical trends shaping the Chinese tourism segment First, the profile of the Chinese traveller…

Alexander Chetchikov, Founder and CEO of the Luxury Lifestyle Awards, recently sat down with Luxe Digital to discuss the history behind the prestigious awards and the digital transformation that he’s driving for the company. With a degree in marketing and communication, Alexander worked in the luxury industry for the past 10 years. He helped brands such as Visa, Intercontinental Hotel, and Pernod Ricard reach and connect with their affluent consumers. Having lived and travelled across multiple countries, Alexander’s professional network spans across Europe, the United States, the Middle East, and Asia. He now helps luxury brands by mobilising his network to influence and promote his clients’ brands online. The Luxury Lifestyle Awards is the first and only international awards organisation dedicated exclusively to celebrating excellence in luxury goods and services. The awards initially started as an offline ceremony, but is now becoming purely digital. Indeed, the platform aims at celebrating…

Luxury brands used to consider e-commerce as a channel reserved for selling low to mid-range luxury goods. Selling online was indeed perceived as being inappropriate for a luxury company. High-end items were thus reserved for the boutique stores. Luxury brands affirmed that affluent customers wouldn’t spend more than a certain amount for a luxury good online. Indeed, wouldn’t luxury shoppers always prefer a personalised customer service and tactile shopping experience? That assumption is now being challenged. By 2025, one-fifth of luxury sales will take place online Net-A-Porter and Farfetch have successfully demonstrated that luxury consumers are willing to purchase high-end goods online at full retail price. In parallel, digital is increasingly influencing how consumers make their purchase decisions. Research by McKinsey found that at least 40 percent of all luxury purchases are in some way influenced by a consumer online experience. Millennials and Generation Z consumers drive 85% of luxury…